ESPN World Cup 2010


The Solution


A record breaking project. I led all the research, including finding a firm that could test the World Cup site in Spanish. It also involved working with a diverse set of editors from Argentina, the UK, Mexico and the US , all who had a different view of “Football” and were incredibly passionate about the project. The end result for this global initiative, was a cross channel experience with WatchESPN embedded into the product. It was incredibly successful and at the time, we broke world record for video watching and downloads.